Privacy Policy

1. Introduction

Welcome to Colorful Markets ("we," "our," or "us"). At Colorful Markets, we are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or participate in our market tours.

By accessing or using our services, you agree to the terms of this Privacy Policy. Please read this policy carefully to understand our practices regarding your personal information.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide when interacting with our website or services, including:

• Contact information (such as name, email address, phone number, and mailing address)
• Booking details (such as tour preferences, dates, and group size)
• Payment information (processed through secure third-party payment processors)
• Communications you send to us (including inquiries, feedback, and reviews)
• Account information if you create an account with us

2.2 Information Automatically Collected

When you visit our website, certain information may be automatically collected by our servers and third-party analytics tools, including:

• Usage data (such as pages visited, time spent on pages, links clicked)
• Device information (such as IP address, browser type, operating system)
• Location information (based on IP address or GPS if you enable location services)
• Cookies and similar technologies (as described in our Cookie Policy)

3. How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, maintain, and improve our services
• Process and manage tour bookings and payments
• Communicate with you about our services, promotions, and events
• Respond to your inquiries and provide customer support
• Personalize your experience on our website
• Analyze usage patterns to improve our website and services
• Protect against fraudulent, unauthorized, or illegal activity
• Comply with legal obligations and enforce our terms of service

4. How We Share Your Information

We may share your information in the following circumstances:

• Service Providers: We share information with third-party service providers that help us operate our business, such as payment processors, email service providers, and analytics services.
• Market Partners: With your consent, we may share information with our partner markets and vendors to facilitate your tour experience.
• Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities.
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with third parties when you have given us your consent to do so.

We do not sell your personal information to third parties for their marketing purposes.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access to your personal information
• Correction of inaccurate or incomplete information
• Deletion of your personal information
• Restriction or objection to certain processing activities
• Data portability (receiving your data in a structured, commonly used format)
• Withdrawal of consent at any time (where processing is based on consent)

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7. Children's Privacy

Our services are not directed to individuals under 16 years of age, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected information from your child, please contact us immediately.

8. International Data Transfers

We are based in Australia, and your information may be processed and stored in Australia and other countries. By accessing or using our services, you consent to the transfer of information to countries outside your country of residence, which may have different data protection rules.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on our website with an updated effective date. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Colorful Markets
250 Parramatta Rd, Flemington NSW 2129
Email: [email protected]
Phone: (02) 9876 5432

11. Cookies and Similar Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site usage, and assist in our marketing efforts. Cookies are small text files that are stored on your device when you visit our website.

We use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your device until you delete them). We also use web beacons, pixel tags, and other technologies that track when you open an email we send you or visit a page on our website.

You can control cookies through your browser settings and other tools. However, if you block certain cookies, you may not be able to use all the features of our website.

12. Retention of Information

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining how long to keep your information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements.

13. Third-Party Links

Our website may contain links to third-party websites and services that are not owned or controlled by Colorful Markets. This Privacy Policy applies only to our website and services. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We encourage you to be aware when you leave our website and to read the privacy policies of each website you visit.