About Colorful Markets

Colorful Markets team at Sydney Markets

Welcome to Colorful Markets, Australia's premier fruit market tour company. Founded in 2015, we're passionate about showcasing the vibrant world of Australian fruit markets to locals and tourists alike.

Our Story

Founder of Colorful Markets at Queen Victoria Market

Colorful Markets began with a simple observation: while tourists flocked to Australia's beaches and outback, many were missing out on one of the country's most vibrant cultural experiences – our incredible fruit markets.

Our founder, Emma Thompson, grew up visiting Sydney Markets with her grandparents who were fruit vendors. After traveling abroad and seeing how food markets were celebrated worldwide, she returned to Australia determined to showcase our unique market culture.

Starting with just two tour guides and a passion for Australian produce, Colorful Markets launched its first tour at Sydney Markets in 2015. Word quickly spread about our engaging, educational, and delicious experiences, leading to expansion into other major markets across Australia.

Today, we're proud to employ a team of knowledgeable guides who share our commitment to celebrating Australia's agricultural diversity and market culture. From photography workshops to specialized tasting tours, we've developed a range of experiences that appeal to tourists, locals, foodies, and photographers alike.

Our Mission & Values

Local farmers at Australian fruit market

Our Mission

To celebrate and showcase Australia's vibrant market culture while supporting local growers and creating memorable, educational experiences for visitors from around the world.

Our Values

Community Support

We believe in supporting local growers and market vendors, helping to sustain Australia's agricultural communities through tourism and education.

Cultural Celebration

Markets are more than just places to shop – they're vibrant cultural hubs that reflect Australia's diverse population and agricultural heritage.

Educational Experiences

We're committed to creating tours that are both entertaining and informative, teaching visitors about seasonal produce, farming practices, and culinary traditions.

Sustainability

We promote sustainable food systems by encouraging people to buy fresh, local, seasonal produce and reduce food miles.

Meet Our Team

Emma Thompson - Founder and CEO

Emma Thompson

Founder & CEO

With a background in tourism and a family history in fruit vending, Emma combines her passion for Australian agriculture with a keen business sense. Her vision has transformed Colorful Markets from a small startup to Australia's leading market tour company.

David Chen - Head of Tour Operations

David Chen

Head of Tour Operations

David's background in hospitality and deep knowledge of Australian produce make him the perfect person to lead our tour operations. He trains all guides and constantly develops new and exciting tour experiences for our visitors.

Olivia Nguyen - Marketing Director

Olivia Nguyen

Marketing Director

Olivia's background in digital marketing and food photography helps tell the colorful story of Australian markets to the world. Her innovative campaigns have put our tours on the global map and attracted visitors from over 40 countries.

James Cooper - Chief Experience Officer

James Cooper

Chief Experience Officer

James brings his experience as a former chef and food journalist to create unforgettable market experiences. His relationships with vendors ensure our tours access the best seasonal produce and behind-the-scenes insights.

Our Achievements

Award winning tours icon

Award-Winning Tours

Winner of "Best Food Tourism Experience" by Australian Tourism Awards for three consecutive years (2020-2022).

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Customer Satisfaction

Maintained a 4.9/5 star rating across all review platforms with over 15,000 positive reviews.

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Community Impact

Contributed over $2 million to local economies through tour bookings and partnerships with over 50 local vendors.

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Global Reach

Welcomed visitors from over 70 countries, promoting Australian agriculture and food culture worldwide.

What Our Customers Say

Sarah Johnson from USA

"The Sydney Markets tour was the highlight of our Australian vacation! Our guide was incredibly knowledgeable about all the exotic fruits, and my kids loved the tasting session. I can't recommend Colorful Markets enough for families wanting to experience the real Australia!"

Sarah Johnson, USA

★★★★★
Hiroshi Tanaka from Japan

"As a food photographer, I booked the Photography Tour at Queen Victoria Market, and it exceeded all expectations. The early access before crowds was perfect for capturing stunning images, and the guide provided excellent composition tips. This tour is a must for any photography enthusiast!"

Hiroshi Tanaka, Japan

★★★★★
Charlotte Wilson from UK

"As a food blogger, I've been on market tours worldwide, but Colorful Markets offers something truly special. The Premium Tasting Tour introduced me to fruits I'd never even heard of, with fascinating stories behind each one. The guides are passionate and the experience feels authentic rather than touristy."

Charlotte Wilson, UK

★★★★★

Ready to Experience Australia's Vibrant Markets?

Join us for a colorful journey through the finest fruit markets in Australia!